Tag Archives: Gen Z

The Rise of Gen Z: Understanding the Characteristics, Behaviors, and Preferences of the Gen Z Audience

  Gen Z, an overview   Gen Z’s media consumption patterns are significantly shaped by digital technology. Generation Z, born between 1997 and 2012, is the first generation to grow up in a world fully immersed in digital technology. As this generation continues to come of age, it’s crucial for businesses and marketers to understand […]