Content Creation frameworks
If you’re just starting out with content creation, one effective way to get started is by mirroring somebody else’s framework for making videos. This can involve identifying a successful content creator in your niche or industry and studying the way they structure their videos and engage with their audience.
To apply this framework to your own content, start by breaking down the elements that make their content successful. This might include things like the length of their videos, the types of visuals they use, the tone of their voice or the way they edit their footage. Take note of these elements and try to incorporate them into your own videos.
However, it’s important to remember that not everything will work for you. This is where trial and error comes in. After applying the framework to your own content, test it out and see what works and what doesn’t. For example, you may find that the length of their videos is too long or that the tone of their voice doesn’t match your brand. This is completely normal, and part of the process of finding your own voice and style.
Once you’ve identified what works, double down on it. This means focusing on the elements that are resonating with your audience and continuing to refine and improve them. For example, if you find that your audience responds well to your storytelling, try to incorporate more stories into your videos and develop your skills in this area.
Mirroring somebody else’s framework for making videos can be a great way to get started with content creation. However, it’s important to test and refine this framework based on your own experience and audience feedback. By focusing on what works and continuously improving, you can develop your own style and voice and create content that resonates with your audience.
Measure your content’s performance
As you continue to create content and test different strategies, it’s important to keep track of what’s working and what’s not. This can involve monitoring your engagement metrics, such as likes, comments, and shares, as well as paying attention to feedback from your audience.
When analyzing your metrics, it’s important to look at them in context. For example, a video that gets a lot of likes may not necessarily be your best performing video if it doesn’t lead to increased engagement or conversions. Similarly, negative comments may provide valuable feedback on areas for improvement, even if they’re not pleasant to read.
In addition to analyzing your metrics, it’s also important to pay attention to your own instincts and creative intuition. As you develop your own style and voice, you may find that certain elements or strategies resonate with you more than others. It’s important to honor these instincts and continue to experiment and explore new ideas and techniques.
Finally, remember that content creation is a process of continuous learning and growth. The more you create and experiment, the more you’ll learn about your audience, your niche, and your own creative process. By embracing the process of trial and error and staying committed to improving, you can create content that truly resonates with your audience and helps you achieve your goals.
Case studies of successful creators
- Josh Richards: Josh is a Canadian creator who gained fame on TikTok for his lip sync and dance videos. He now has over 20 million followers on the platform and has also found success on YouTube with his vlogs and challenge videos.
- D’Andre Siggers (aka Splack): D’Andre is a comedian who gained a following on Vine and has since found success on TikTok with his short-form comedic videos. He also has a YouTube channel where he posts longer-form skits and challenges.
- Jessica Wang: Jessica is a fashion influencer who gained a following on Instagram and has since expanded her reach to TikTok and YouTube. She uses TikTok to showcase her daily outfits and fashion tips, and YouTube for longer-form vlogs and tutorials.
- Kyle Exum: Kyle is a comedian and rapper who gained a following on TikTok for his comedic skits and music videos. He now has over 7 million followers on the platform and has also found success on YouTube with his parodies and original music.
- Bailey Sarian: Bailey is a makeup artist who gained a following on YouTube for her “Murder, Mystery and Makeup” series, where she applies makeup while discussing true crime cases. She has since expanded her reach to TikTok, where she posts short-form makeup tutorials and behind-the-scenes content.
These creators have all found success by using a combination of engaging content, consistency, and cross-platform promotion to build their following on both TikTok and YouTube.